Hi, I'm Crystal!
I am a digital marketing specialist with passion for creation.Since I was a child, I have always loved creating.From crafting fictional stories, short comics, blogs, and short novels to designing engaging content for social media, I have found joy in bringing ideas to life. I even gained 10,000+ followers as a young middle schooler on Instagram back in 2013. Isn't that a crazy achievement for a 13-year-old at the time?My love for media and entertainment—whether it’s games, movies, shows, or books—has been a constant source of inspiration, pushing my imagination and shaping my creative journey.Over the years, this passion evolved into a purpose. Ceativity is the foundation of who I am. Whether through narratives, designs, or innovative marketing strategies, I want to create content that resonates, inspires, and leaves an impact.My journey has led me to digital marketing, where I can merge storytelling with strategy and turning creativity into meaningful connections.
Website Designs
JUDYDOLL Mock Website RedesignJUDYDOLL is one of my favorite makeup brands; they changed the way I thought of makeup. They have a playful yet elegant aesthetic, so I was excited to bring that same vibe into the website redesign.I created a mock website/homepage for their recent releases as well as some of their best sellers and looks. I utilized a soft pastel pink color scheme to reflect the brand's feminine and youthful brand identity. I also created a cohesive and pleasing visual style by incorporating shades of blush pink and cream tones to give a sense of softness and elegance.This project helped me improve a mix of visual design, UX/UI strategy, and branding.(2025)
GoPro Hero8 Mock Website DesignThis project was part of a digital marketing class, where I created a mock website/landing page for the GoPro Hero8. The goal was to apply conversion-centered design principles to craft a visually pleasing and user-friendly layout. I focused on design-matching and message-matching strategies.Throughout the process, I experimented with layout, typography, and call-to-action placements to enhance user engagement and drive conversions. This project allowed me to understand UX/UI principles and further my skills in creating designs that are both aesthetically pleasing and strategically optimized for user interaction.(2025)
Marketing Campaigns
Content Creation
Design Projects
Lambda Kappa Sigma OutLooKS NewsletterDuring my time in a pharmacy sorority, I was given the opportunity to design the yearly newsletter that went out to the entire chapter. My goal was not only to create a polished and professional design but also to highlight my chapter’s achievements in a way that reflected the dedication and mission of our members and sorority.This project was significant in my creative journey. At the time, I was still new to design. There was a lot of experimenting, refining, and ultimately producing a piece that I am proud of for my first time. This experience reinforced my passion for content creation and design; storytelling isn’t just about words, it’s also about how visuals can enhance and bring a narrative to life.(2023)
Writing Projects
Blue Period .Writing AnalysisThis writing analysis explores the intricate and emotionally rich work of Blue Period, by Tsubasa Yamaguchi. Through its thoughtful storytelling, the series offers a profound look into the struggles of self-discovery, artistic ambition, and personal identity.I conducted an in-depth character analysis of two of its central figures: Yatora Yamaguchi and Yuka. My analysis delves into their internal conflicts, emotional growth, and the societal pressures that shape their journeys.This project inspired me to improve my analytical writing skills while deepening my appreciation for character-driven storytelling.(2022)
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